“Best Business Books of 2016” Financial Times’s Geoffrey James Names Pre-Suasion Best Sales and Marketing Book of 2016


The author of the legendary bestseller Influence, social psychologist Robert Cialdini shines a light on effective persuasion and reveals that the secret doesn’t lie in the message itself, but in the key moment before that message is delivered.

What separates effective communicators from truly successful persuaders? Using the same combination of rigorous scientific research and accessibility that made his Influence an iconic bestseller, Robert Cialdini explains how to capitalize on the essential window of time before you deliver an important message. This “privileged moment for change” prepares people to be receptive to a message before they experience it. Optimal persuasion is achieved only through optimal pre-suasion. In other words, to change “minds” a pre-suader must also change “states of mind.”

His first solo work in over thirty years, Cialdini’s Pre-Suasion draws on his extensive experience as the most cited social psychologist of our time and explains the techniques a person should implement to become a master persuader. Altering a listener’s attitudes, beliefs, or experiences isn’t necessary, says Cialdini—all that’s required is for a communicator to redirect the audience’s focus of attention before a relevant action.

From studies on advertising imagery to treating opiate addiction, from the annual letters of Berkshire Hathaway to the annals of history, Cialdini draws on an array of studies and narratives to outline the specific techniques you can use on online marketing campaigns and even effective wartime propaganda. He illustrates how the artful diversion of attention leads to successful pre-suasion and gets your targeted audience primed and ready to say, “Yes.”
AuthorRobert Cialdini
PublisherSimon & Schuster

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From Web
  • 04/17/2017

    in the book pre-suasion, social psychologist robert cialdini shines a light on how effective persuasion can happen moments before a message is delivered.

  • 09/05/2016

    pre-suasion: a revolutionary way to influence and persuade - kindle edition by robert cialdini. download it once and read it on your kindle device, pc, phones or tablets.

  • 09/05/2016

    pre-suasion has 1,035 ratings and 134 reviews. josiah said: if i had read this book a few years ago i probably would have thought it was fantastic.

  • 09/01/2016

    notably, pre-suasion adds the dimension of time to the influence process. reciprocation, for example, is a simple concept if you do something for me

  • 09/16/2016

    want to get people to yes? follow the lessons of robert cialdinis pre-suasion carol tavris explains why the most important part of an argument can be